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Artificial intelligence in art has sparked everything from excitement to panic, from celebration to scandal.
But in the middle of the noise, one truth has been consistently overlooked:
AI-assisted art is still authored by the artist — if the artist is the one driving the vision.
Inside the Digitalia Engine™, the new poster-art archive by Sarnia de la Maré (iServalan / Pasha du Valentine), this principle sits at the core. Digitalia is not an AI gallery. It is an artist-led digital laboratory where tools, technologies and instincts collide.
This pillar post unpacks what that means, why Digitalia is fundamentally authored artwork, and how AI fits into a broader 17-year creative practice.
The Myth: “AI Makes the Art”
The public conversation often assumes that:
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AI = automatic
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AI = generic
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AI = cheating
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AI = mass-production
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AI = no artistic intent
But this is true only when artists relinquish authorship.
Digitalia does the opposite.
The Reality: AI Is a Tool — Not a Vision
In the Digitalia universe:
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the concept comes from the artist
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the prompt comes from the artist
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the edit comes from the artist
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the style comes from the artist
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the composition comes from the artist
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the meaning, story, symbolism come from the artist
AI simply becomes one part of a much larger creative process.
It is no different from:
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photography before Photoshop
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analogue collage before scanners
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digital painting before tablets
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music before Ableton
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film before CGI
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printmaking before chemical processes
Every generation of artists adopts new tools.
The Digitalia aesthetic grows through experimentation — not automation.
Inside Digitalia: The Actual Artistic Process
Here’s what AI looks like inside the Digitalia Engine™:
1. Prompt Creation
This is not random input.
It is creative writing plus visual intuition.
Sarnia writes prompts the way she writes stories:
with worldbuilding, mood, symbolism, texture, and narrative intention.
2. Curatorial Selection
Dozens of outputs may be rejected.
Only one spark is chosen — and often not for what is shown, but for what can be done to it.
3. Digital Hand-Work
This is where the art happens.
Sarnia adds:
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iPad drawing layers
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ink textures
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neon glows
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mark-making
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collage overlays
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glitch distortions
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colour grading
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compositional restructuring
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painterly adjustments
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erasures, masks, edits, transformations
AI becomes raw material, not a finished product.
4. Narrative Context
Digitalia posters fit into a 17-year artistic practice spanning:
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Blink Friction
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Tale Teller Club
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Immersion
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Pasha du Valentine
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iServalan
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the fashion archive
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moving-image loops
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Sora cinematic experiments
Each piece is part of a larger mythos — not an isolated output.
5. Authorship
At every step:
the artist decides
the artist shapes
the artist edits
the artist signs.
AI cannot replace that.
Why AI-Assisted Art is Still Collectible
Collectors buy Digitalia because:
✔ The artist has a real-world history
Sarnia’s archive spans decades, exhibitions, performances, studios and digital experiments.
✔ The process is documented
Digitalia isn’t a mystery. It's a creative engine you can follow.
✔ The style is distinctly human
No two Digitalia posters look the same.
No AI model repeats Sarnia’s aesthetic.
✔ AI is only one ingredient
The art itself is a hybrid of:
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imagination
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mark-making
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editing
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hand-drawing
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digital processing
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narrative
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colour theory
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storytelling
AI is at best a pencil that talks back.
Why This Matters for Digitalia Subscribers
When you subscribe to the iServalan Digitalia Engine™, you’re not buying:
❌ mass-produced stock
❌ anonymous outputs
❌ generic templates
❌ factory-made visuals
You are gaining access to:
✨ 2008–2025 authored poster art
✨ unique aesthetic identity
✨ the daily growth of a living archive
✨ a 17-year creative lineage
✨ an artist’s evolving voice
Every poster is created, not generated.