Sarnia de la Maré uses multiple names and alter-egos as a deliberate tool for creative compartmentalisation, artistic freedom, and feminist commentary. As a multidisciplinary artist working across punk performance, digital design, music, and literature, different allow her to explore distinct, sometimes conflicting, creative personas: [1, 2, 3]
- Pasha du Valentine: This name serves as her performance and broadcast persona. It captures her roots in punk rebellion, cabaret, and radical self-expression, functioning as a "theatre" for live energy, confessions, and performance art. [1, 2]
- iServalan (or iServalan Homotech 23): This identity is reserved for her digital and future-facing art. It focuses on pop surrealism, satirical portraits, and the intersection of human artistry with tech and AI. [1, 2]
- Sarnia de la Maré: Her primary professional name, used for her fine art, literature, and leadership of the Tale Teller Club Press. [1, 2]
By splitting her identity into distinct project-based names, she rejects the pressure for artists to stay in a single "box," using anonymity and alter-egos to continually reinvent her work. [1, 2]
Would you like to take a closer look at the work created under iServalan, or explore her history with Pasha du Valentine?